E4A21 Explained – Eating For Abs 21-Day Fat Loss Challenge

It’s quite possible that we started Eating For Abs, on it’s head. Upside down.

Our first service was 1-on-1 coaching.  One client at a time, one habit at a time, changing lives. We’ve worked with Olympians, National champions, NCAA teams, world record holders and stay at home moms.  It’s STILL an incredible service, through which people achieve incredible progress.

The next service we rolled out was The Ultimate Nutrition Course which is a huge deal because the group nature of the course allows us to take all of the life changing lessons we teach in the 1-on-1 practice and offer them to more people, more affordably. The ability to help more people achieve their goals is wildly rewarding, as are the relationships we build along the way.

Our latest offering, E4A21 will allow us to reach even MORE people move the tape measure, move the dial on the scale, preserve lean mass and all while supporting GREAT HEALTH.

A little background. The Ultimate Nutrition Course is a 6-month LIFE CHANGING course.  We love it. But we also know that not everyone is ready to commit to 6 months of embracing change.  For some people it’s a matter of money (though the course value is 10 times what we charge), and for others, it’s a matter of belief.  They can’t see that far into the future, enough to invest the time.  So what did we do? Of course we undermined that self sabotage and created a 21-day, rigorous, highly effective fat loss program designed to prove your negative self talk wrong.

How do I know it works? I was one of the guinea pigs!

You know the scene:  Sci-fi movie and the brilliant yet impetuous young scientist is being confronted by the conservative money man in a showdown over the lack of progress on their wonder drug. The lab is threatened to be shut down if they don’t produce results. Then the unthinkable happens, the young scientist working late and somehow ALONE (???) in the Billion dollar research lab, test the experimental formula on HIMSELF!!!

The expectations for fat loss (not to be confused with weight loss) without adopting practices that compromise health, is 1 to 2 pounds of FAT lost per week. Our team of overachievers set out to maximize the behaviors that would protect our hard earned muscle, and get us into prime fat loss position. It took work. It was tough at times, but got MUCH easier once we stocked the kitchen properly (all of which is built into your E4A21 instructions. Added AFTER we got our butts kicked.)

Our hopes for E4A21 are that those of you who are unable or unsure about making the 6-month commitment to The Ultimate Nutrition Course  will find this 21 day entry point a nice start and make progress enough to encourage you to keep going.

To make sure you have the best shot at real progress, we’ve included:

• simple guidelines to follow,
• recipes that will keep you on track, and
• training that you can do at home.

You also get the support of world-class coaches who will answer your questions and cheer you on along the way.

Also I think it’s important to tell you that you’ll be eating! Starving your self in an attempt to lose weight is a recipe for failure and disappointment.  In most cases, you’re going to be eating MORE than you have been, and higher quality foods, in the right proportions and the right timing.

Join E4A21 by visiting EatingForAbs.com/e4a21.

-Coach Be

PS: If you’re wondering how the grand experiment went, the original team of guinea pigs dropped from 6 to 10 pounds the first time though E4A21, and all of us have continued on past the challenge.  I’ll see you inside.