Who We Are...
At Eating For Abs, we're dedicated to a single purpose — helping people reach their health and body goals.

We believe that lasting weight loss, fat loss and athletic performance are all founded on platform of great health. Health is happiness, and a little weight loss helps too.

Learn more ->
our services
Women's Coaching
Men's Coaching

Recent Posts:

Title Image

Quitting Hurts Everyone

Quitting Hurts Everyone


Eating For Abs is about two things: People and Managing Change. And helping people who want to change, adapt to circumstances and adopt behaviors that will inevitably lead to more happiness.

That’s why people come to us. They know that they can do better than they currently are, and they’re RIGHT. They CAN increase their baseline health, reduce their risk of contracting major disease, prevent facing costly medical treatments, spend more years medication free and pain free, run one day with their grand kids, know their great great grandkids by name… and just lose a few inches off of their hips, arms and waist, reduce excess fat and look great naked. YES! All of it. THAT is exactly what we do.

But what does all that take? Well, for sure there is an investment. The entire process requires and investment in YOU. That investment is being made by both the student and the coach supporting you. That’s right, we invest big time too, as we are also emotionally invested in your change process. Your wins are our wins. We want to celebrate every victory you earn, and we really like winning.

We know change is hard. How do we know? Because we’ve ALL made the changes that we coach you through. All of our coaches have found ourselves in the position of wanting to to better. We’ve felt the frustration. We’ve been sick and tired of being sick and tired, and we changed. Typically with the help of someone who knew more that us, who was patient and listened to what we were experiencing and masterfully helped us turn it all around.

The HARDEST thing that I still face as a coach is the “Q” word: Quitting.

Quitting hurts EVERYONE.

– – –

Enter the world of team based endurance challenges.

I belong to several incredible communities of like minded people, and we connect online and in person all over the world. My most important communities include my family and close friends, my alma mater alumni communities, Eating For Abs (that’s you), my gyms, favorite markets, and of course GORUCK.

The GORUCK Challenge is a military style endurance challenge, run by current and former US military special forces Cadre, with the purpose of 1) proving that their made in the USA products are the best around, 2) bridging the gap between civilians and the military, and (here’s the part I want you to remember) 3) teaching individuals to work better as a team.

The third is why I’ve personally done several GORUCK events. The relationships that I’ve built as a result of the work that I’ve done in the team setting are deep and long lasting. We toiled and suffered together, realized that we cannot achieve our goal operating independently, and set aside our individual selves for the sake of the team and to complete the task at hand. It’s a beautiful thing.

From this community comes several commonly used phrases, one of which is “DFQ,” an acronym for “Don’t Fking Quit.”

Don’f F***ing Quit.

But why shouldn’t you quit? You have free will, right? You came of your own volition and, hey, I know you worked hard, but you don’t owe anyone anything.

So why did you start?

To whom is it important that you succeed or fail?

What will it feel like if you actually achieve your goal?

What will it mean to those who are invested in my success (ME, my coach, my parter, my children) if I quit?

I think it’s important to remember that when we work together with others on mutual goals like lifestyle change, fat loss, changing eating habits, improving health, looking great and feeling great, all which take daily investment that WE, your team, your loved ones, etc., make with you.

Incredible rewards are on the other side of the struggle. Prioritize the work you’ve undertaken. Value the end goal. Trust the process.


-Coach Be

GRT Class 1009, NYC.

GRT Class 1009, NYC.

What We Do

Click any image to learn about our services

Coach Be: Daily

Don't Drown in the Details. Get the E4A Fundamentals for FREE.

We respect your privacy and would never send you junk and stuff.