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At Eating For Abs, we're dedicated to a single purpose — helping people reach their health and body goals.

We believe that lasting weight loss, fat loss and athletic performance are all founded on platform of great health. Health is happiness, and a little weight loss helps too.

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Video: “Time to Earn it” feat. Gurk

Video: “Time to Earn it” feat. Gurk


Time to earn it!

“Man is not ripped by training, alone.”

I’m super excited to share this project with you. It’s our first commercial for E4A and it’s an awesome new baby 🙂

The idea to shoot a commercial came about a couple months ago while we were in a coaches meeting. We were sharing the feedback from students who we’re going through the course and we took a pause just to reflect on the incredible changes that were becoming a regular occurrence. You’ve heard of farm-to-table before, well we were seeing the couch-to-action figure pipeline and it was running right through The Ultimate Nutrition Course and our 1-on-1 Coaching programs.

The conversation turned to “we need to share this feeling! How can we tell more people about what’s happening?” Light bulb!

Enter Kyle Gurkovich, 1-on-1 Coaching client, 2-time World Record holder, and all around super competitive guy and school teacher. Kyle and I have a never ending conversation going, that spans all social media outlets, text message, and phone. There is only one subject: what’s the BEST you can do? It’s a never ending series of challenges met and overcome, and advice for doing it better, faster, stronger next time.

“Kyle, I wrote a quick story about our real life. I want to shoot a commercial with it.”

“I’m in.”

That’s pretty much how it happened.


Then I made the WISH LIST phone calls: D. Terry, who trains ELITE professional athletes, and MC Barao (Now Watch Me Work), one of the New York and Manilla’s hottest fitness models, both of whom are TeamE4A official 🙂 – BOTH said YES! When and where?

Last but definitely not least, I have to say thank you to Ali Muhammad for being an incredible listener and interpreter of our vision for the commercial. This was a huge learning experience which will transform the follow ups.


Do us a favor and leave a comment below letting us know what you think, and thanks for sharing in the moment.

-Coach Be

PS: If you want to receive insano texts from one of our coaches, who will push you to and through your goals, visit EatingForAbs.com/coaching and join the fun. Your wins are our wins. Lets go.

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